To Change or Not to Change to 4G
Petaling
Jaya, 11 October 2012
– Packet One Networks (Malaysia) Sdn Bhd (“P1”), South East Asia’s leading 4G
broadband provider launched a new consumer campaign themed, Tukar Tak Tukar. The campaign aims to
get 3G users looking for new broadband services to seriously consider P1’s
latest 4G promotion plans which give significantly more usage quota and
attractive rebates.
Shirley Ah Yong, P1 Brand &
Marketing Director said, “The Tukar Tak
Tukar campaign intends to get Malaysians thinking about change in relation
to their broadband experience. We want all 3G users to give some thoughts to
how P1’s 4G broadband can enhance their broadband experience and give them
better value for their money.”
Shirley continued, “To change or not
to change is a decision that everyone makes constantly. It could be about
anything big or small and include which broadband service to subscribe to.
Through this campaign, we hope to give you enough facts for you to decide on
your broadband service; and at the same time, bring you some interesting stories
on ‘change.”
A key highlight of the campaign is
P1’s collaboration with five local popular YouTubers; Grim Film, KYO
Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to
produce six entertaining videos on “change.” These videos will be launched on
P1’s Tukar Tak Tukar micro-site over
six consecutive weeks starting on 12 October.
P1’s collaboration with young and
local YouTubers continues to affirm both the company’s commitment to support
local creative talents and their focus on new media channels. Shirley refers to
YouTube as a “wildly wonderful platform and catalyst for creative expression”.
The micro-site will also raise
awareness on the benefits of changing to 4G broadband plans by P1 with their all-out
year-end promotion. P1 is offering contract subscribers 100GB more usage quota and
a free dect phone for their ForHome™
or combo OnePlan™: Its
mid to high ToGo™
plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi
device). On top of it all, subscribers to all of P1’s mid to high 4G plans will
enjoy a bonus RM200 rebate.
Shirley said, “The extra quota and
rebate will be most attractive to those who are craving to do more online
without paying an arm and a leg. We anticipate that the free dect phone with
initial bundled-in call minutes for home broadband (ForHome™ and OnePlan™) and the free MiFi modem for the
on-the-go plans will be popular draws as well.
To view the viral videos and to find
out more about P1’s latest year-end promotions, please visit www.tukartaktukar.my
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